Amanda Marsh
2014-2015 Photographer, Snapd Clarington
2018 Communications Assistant, Children’s Hospital of Eastern Ontario
2020 Graduated from Carleton University with a Bachelor of Journalism, Combined Honours with History
2022 Communications Assistant, Visual Arts Centre of Clarington
2022 Tourism Information Officer, Art Gallery Of Northumberland
2023 – Present Marketing and Communications Specialist, BGC Durham
Work Samples
Social Media – Event Marketing
Goals:
Present event to new and existing audiences to drive ticket sales and begin conversations.
Activities:
Create a visually-appealing design that conveys all necessary information, write engaging copy, create social media plan and ensure all links are live
Outcome:
Generated messages, ticket sales and shares.
Social Media – Programming
Goals:
Ensure audiences remain informed, increase brand awareness and improve engagement
Activities:
Develop a consistent social media plan and ensure all images are high-quality and accurately tell BGC Durham’s story and reflect the diversity of membership.
Outcome:
Over the quarter that coincided with summer camp, there was a 44% increase in reach and engagement over the previous quarter.
Social Media – Longform
Goals:
Engage audience members by creating educational content that is posted on a weekly schedule.
Activities:
Ensure all copy is written to be informative and engaging, making proper reference to research and attributing all works appropriately.
Outcome:
Audience members discovered gallery offerings they were previously unaware of and engaged with the educational content. Members testified to their enjoyment of these posts in-person and online.
Social Media – Diversity and Inclusion
Goals:
Ensure content reflects the diversity of the community served, and highlights inclusive practices.
Activities:
Consistently post materials that best reflect the diversity of membership, while taking appropriate measures to remain informed and tactful on culturally-sensitive matters.
Outcome:
The organization was able to welcome conversations regarding diversity and inclusion and take note on areas where improvement was needed. Community members were introduced to new concepts and cultures in a way that centred lived experiences.
Social Media – Paid Ads
Print Materials
Articles, Blog Posts and Website Content
Mini Art Galleries Bring Big Benefits to Northumberland | Grapevine Magazine
Inside the warming vineyards of Tuscany, an industry is changing | Cul Tour Magazine
Street art to revive city’s history | Centretown News
Gorgeous Getaway | Kingston Interiors
Amanda Marsh 